Certificate in Advertising
Academy of Art University
关键信息
校园位置
San Francisco, 美國
语言
英语
学习形式
远程教育, 在校园
期间
8 学期
步伐
全职
学费
USD 1,156 *
报名截止日期
请求信息
最早开始日期
Jun 2024
* per unit for international students | $1,072 per unit for domestic students. Additional fees apply
介绍
为期四年的证书课程为学生提供了一种纪律严明的广告学习方法。学生作品集将展示所开发的各种技能和创造力。毕业生进入为广告专业机会做好准备的领域。学生参加选修课和艺术史课程来完善他们的经验。与 BFA 课程不同,攻读证书课程的学生不参加文科课程。
计划成果
Undergraduate students will meet the following student performance criteria:
Design Skills
- Effectively use visual media, including freehand drawing, to convey ideas and concepts throughout the creative process.
- Apply basic design principles to creative work.
Communication Skills
- Create engaging narratives that demonstrate an understanding of the elements of storytelling: idea, structure, conflict, character, and imagery.
- Clearly and confidently present ideas in both formal and informal group settings.
- Coherently explain complex ideas in short-form, simplified writing.
Problem Solving
- Apply strategic elements focused on the target customer, the product/ service, and the market.
- Gather, assess, and apply relevant information, including historical research, as part of the conceptual and design process.
Conceptual Thinking
- Communicate relevant objectives through the use of appropriate aesthetic choices.
- Think conceptually and execute projects beyond traditional advertising media.
- Generate original ideas.
- Develop ideas that can be articulated within project parameters.
Professional Readiness
- Present an original portfolio to acquire a job within the industry.
- Articulate career goals and plan to achieve them.
- Submit work according to professional presentation standards.
- Collaborate with other members of a creative team.
Academy of Art University Learning Outcomes
Graduates of the Academy of Art University will demonstrate the ability to:
- Produce a body of work suitable for seeking professional opportunities in their chosen field of art and design.
- Solve creative problems within their field of art and design, including research and synthesis of technical, aesthetic, and conceptual knowledge.
- Communicate their ideas professionally and connect with their intended audience using visual, oral, and written presentation skills relevant to their field.
- Execute technical, aesthetic, and conceptual decisions based on an understanding of art and design principles.
- Evaluate work in their field, including their own work, using professional terminology.
- Recognize the influence of major cultural and aesthetic trends, both historical and contemporary, on art and design products.
- Learn the professional skills and behaviors necessary to compete in the global marketplace for art and design.
工作机会
Successful advertising careers require problem-solvers, which is why our hands-on degree programs provide aspiring advertising professionals with a comprehensive problem-solving toolbox of marketable skills and training.
You’ll find our graduates enjoying roles as art directors, copywriters, creative strategists, content creators, and others at leading companies. Who’s hiring our alumni? Companies like razorfish, Leo Burnett, Y&R, Ogilvy, AKQA, CP+B, and more.
Art Director
Art directors are responsible for communicating a clear, unique, and interesting idea about a product or a brand. Copywriters drive the advertising industry.
Content Creator
Create, edit, and curate compelling work to supplement ads. You'll work with blogs, streaming videos, magazine articles, books, songs, and movies.
Copywriter
Copywriters craft messages and develop stories for all media so a product or brand can have an intriguing voice. Together with art directors, they form the creative teams that drive the advertising industry.
Creative Strategist
You'll manage information flow, conduct research, and inform and inspire the creative teams. You'll also help devise business strategies and guide clients to success.
画廊
课程
Unit Requirements
艺术史 | 6 |
主要的 | 三十九 |
广告艺术 | 24 |
选修课 | 12 |
核 | 三十九 |
全部的 | 120 |
Degree Requirements
- Minimum 2.0 GPA
- 所有核心课程和专业课程的最低成绩为 C-,并满足以下要求:
- 2 艺术史意识
Curriculum
Semester 1
- ADV 109: Advertising Methods & Trends (Core)
- ADV 236:数码摄影(主修)
- GR 102: Design Technology: Digital Publishing Tools (Core)
- GR 150: Visual Communication A (Core)
Semester 2
- ADV 112:营销与广告策略(核心)
夏季推荐 - ADV 230:广告绘图 1(核心)
- ADV 241: Ideation Techniques (Core)
- IXD 105: Design Technology: Visual Design Tools (Core)
- IXD 210: Visual Design 1 (Core)
- LA 242:平面设计史(艺术史)
夏季推荐
Semester 3
- ADV 207: Creative Strategy (Core)
- ADV 215: Short Copy for Campaigns (Major)
- ADV 244: Art Direction for Advertising (Core)
- ADV 258:数字视频 1(以前称为 WNM 358 数字视频 1)(核心)
Semester 4
- ADV 341:中点投资组合(核心)
- GR 122:排版 1:层次结构和形式(Advisement 的艺术作品)
夏季推荐 - IXD 205:动态图形 1(Advisement 创作的艺术作品)
夏季推荐 - IXD 249: Web Design 1 (Major)
- LA 147:摄影史(艺术史)
- PRO 314:社交媒体内容开发(Advisement 的艺术作品)
夏季推荐
Semester 5
- ADV 226:创意策略师的研究方法(专业)
- ADV 367:演讲艺术(主修)
- ADV 370: Brand and Branding (Major)
- PRO 315:社交媒体策略(Advisement 的艺术作品)
Semester 6
- ADV 226:创意策略师的研究方法(专业)
- ADV 343:战役(主要)
- IXD 120:用户体验 1(选修)
夏季推荐 - IXD 250:网页设计 2(Advisement 的艺术作品)
夏季推荐 - PRO 316:社交媒体数据分析(Advisement 提供艺术指导)
Semester 7
- ADV 226:创意策略师的研究方法(专业)
- ADV 415:战役长文案(主要)
- PRO 317:社交媒体管理(Advisement 的艺术作品)
Semester 8
- ADV 226:创意策略师的研究方法(专业)
- ADV 470:最终投资组合(核心)
- COM 208:动态航空图像(选修)
夏季推荐 - GAM 190:移动 UI 和 UX(选修)
夏季推荐 - IXD 349:网页设计 3(选修)
- PRO 320:社交媒体法律与道德(Advisement 的艺术作品)
招生
设施
English Language Requirements
通过 Duolingo English Test 证明您的英语水平!DET 是一种方便、快速且价格合理的在线英语测试,已被全球 4,000 多所大学(如本所)接受。